A mobile marketing campaign is an efficient way to reach a large number of people. Most people now own some type of mobile device, including cell phones and tablets. To help you capitalize on the mobile marketing opportunity, we’ve assembled some tips.
Integrate your mobile marketing efforts with your other marketing plans
By having mobile marketing blended with online or print marketing, you present a consistent message to your customer or client base. At the same time, allowing your customers to perform the same activities via multiple channels such as mobile applications or web sites further increases the value of your customer interactions.
Make use of multi-channel marketing
Enhance your text messages with other forms of media. One form of communication isn’t enough for today’s audience. Each style of communication has its own set of pros and cons. This is why it is best to use more than one. Try sending direct mail, email and a text right before something important happens.
Have a goal
Do not start a mobile marketing campaign until you know exactly why you want to have one. You may want to have extra revenue or draw in more readers, but whatever the reason, you need to track the information you receive to find out if your program is really successful.
Let customers give you feedback
Some mobile marketers have outgoing only messaging, meaning that a customer cannot text them back without going through a lot of hassle. Let your customers talk back to you to improve the focus of your plan, and know if you may need to do something differently.
Develop an app
Apps are programs for mobile devices that interact with customers in many different ways. They provide easy access to your business through the program the customer installs on their phone. Make your app useful and appropriate to attract the most attention and downloads from your current and potential customers.
Make your customers feel appreciated
Give them special offers, discounts based on hallmark goals or even a simple thank you note. They need to know you value their business or they may take it to someone who will go that extra step.
Keep your material & brand clean
Sending out raw, unfiltered material, even if you think it’s worthy of attention, can be detrimental to your mobile marketing efforts. Things don’t have to be outlandish to draw attention. They just have to be worthy of someone’s time.
Use SMS to get the word out about sales and giveaways
Text messages shine in their ability to cut through the clutter of an otherwise busy, application-filled mobile device. The messages usually trigger a pop-up notification on the system, making SMS a terrific choice for getting the word out about a sale that can’t be missed. But be careful to only text message customers who have signed up to receive them, as many people feel SMS mobile marketing is invasive. If you spam people with messages, it could have the opposite effect than your intent.
You should expect mobile marketing to grow since the use of mobile platforms keeps increasing. There are few people left without a smartphone. The best way to take advantage of this trend is with a solid mobile marketing strategy. By using these tips, you will be ahead of your competition and in position to effectively promote your products. Good luck with your mobile marketing campaign!
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