We offer complete blogging services for our customers, however some business owner truly enjoy writing and managing their own blogs. Blogging is an interesting hobby that more people have picked up, especially since the internet has become more prevalent in daily life.
For businesses that are using blogs as the core of their marketing efforts, studies have shown that posting on a daily basis is the fastest way to build your blog following and increase traffic. Most business owners are too busy to write a post a day (and don’t have it in their budget to pay for daily blog service). So we recommend that during the crucial growing phases of your business you post at least two posts per week. From there you can gradually step down the number of weekly posts, as long as you see that you are maintaining position in your SEO rankings.
Strive to maintain a presence
Be present on your blog, engage with your following and be there when your readers have questions. Become a habit that your readers don’t want to do without. Making a connection with readers is important. When your readers feel connected to you, they will keep coming back for more.
Find the right size
Figure out a post size that will fit with your skills and habits. Don’t copy other bloggers, try finding what works for you by experimenting. Some 600-700 words per entry, and some write 2000-3000 words per entry. Try testing what works for your own writing style and needs.
Add social media sharing links
This will ensure that people can share your blog on their profiles for free. Doing this can increase your traffic by quite a bit. It will keep increasing if the content’s good because people can tell their friends which puts you on multiple pages at once
Use images in your posts
A picture is attention grabbing and can also help convey your meaning without using words. This is very true when it’s applied to blogging. Image are capable of conveying much more than mere words. The effective use of images will improve the look of your blog and attract readers.
Occasionally invite guests to post content on your site
If nothing else, it will help you improve relationships with these individuals. Don’t ever underestimate the power of networking. There might come a time in which you will need favors, and the blogger that you allowed to post in your website is someone that could help you out. Implemented correctly, this technique will also create backlinks for both your blog and the guests blog and drive their readers to your blog and vice-versa. It’s a win for both you and the guest blogger!
Maintain high quality work
Before you post it, proofread your blog entry to ensure that it is free from grammatical and typographical errors. You may also wish to have someone else read it, as a secondary proofreader and to ensure that the content is interesting to read.
Stick with relevant subjects
Be consistent with your posts to retain visitors. It can be tempting to get off subject when there are interesting things happening in the world. However, as a business, your readers are coming to you for content relevant to your expertise. When you wander from the mission of the blog, you risk alienating some readers. Not to mention, off topic blog posts do nothing for your SEO!
Include contact information
Remember to always add contact info into your blog posts. Because of the way search engines work, a blog post may be the first place a reader lands on your site, and you want to make it as easy as possible for them to become your customer!